SMM Case Study: Scientific Research Assistance Service

2 min readAug 10, 2020


This is a case study for Social Media Management & Digital Marketing Strategy for a Scientific Research Assistance Service that does editing, proofreading and all-around assistance.

Background of the Business

  • Scientific Research Editing, Proofreading & Assistance Service
  • Target Demographic: Publication in academic journals & PhD students writing a thesis
  • The website has a blog on writing thesis and research papers

My suggestions

  • Simple slideshows animations that are less than 20 seconds to cover the core points of blog and guides on writing a research paper
  • Infiltrate communities and forums where students ask about questions about academia, proofreading, editing etc. The communities are in reddit, quora, and researchgate.
  • Provide helpful answers to simple questions in academic communities to gain some goodwill
  • Create simple graphical content on tips and advice on writing a paper
  • Do a “before and after edit” on papers submitted with proper anonymity maintained
  • Provide advice on what to avoid and what to do get papers published
  • Do a highlight of the week or day on radical improvement through editing and proofreading
  • Provide practical examples in relations to the services

Contact Me





This is in reference to my service of Social Media Management.

Disclaimer: To maintain the secrecy of the client I have intentionally blurred out the page.

Find out more about this service here -




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