SMM Case Study: Luxury Real Estate

2 min readAug 7, 2020

This is a Social Media Management and Digital Marketing case study on Luxury Real Estate Business.

Market Research (Competition)

What is being posted in Social Media

  • Sale Success Stories
  • Personal Pictures while showing the property
  • Multiple pictures (Album) of the property
  • Surrounding pictures of property
  • Inspirational Quotes
  • Slideshow Videos
  • Suggestion & Tips
  • News articles
  • Property tour videos

Platform Popularity By Rank

  • Instagram
  • Facebook
  • Linkedin
  • Twitter

What not to post

What Others are doing that seems wrong

  • Exclusively text posts
  • Links that take the viewer outside of the social platform
  • Not using cards or maintaining aspect ratio
  • Not using bullet points
  • Condensed texts
  • Not using visual cues (such as sign emojis) and not using images to show the idea
  • Not trying filler posts such as inspiration posts, success stories, motivational quotes, personal finance advice etc.

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